It Hadn't Bothered Me...

Until I just realized that I now have to check a brand new box when answering questionnaires. What am I talking about? My age. I just had a birthday and now that I am one year older I have aged out of my previous demographic that I was a member of for so long, and am now a part of a whole new, scary group. An older group. One that can get the short shrift from marketers, advertisers, companies etc.

When I was just out of college I worked as a media planner on the national Taco Bell account (when it had the talking chihuahua ads, so I'd venture to say during the company's high point). Our main, if not only focus was on the demographic I just left. All advertising was designed to reach that coveted age bracket. Of course not as many older people eat Taco Bell (an assumption on my part, but...) so it is natural for them to try and appeal to an younger age. But really, my previous demographic bracket is the holy grail for many advertisers. People in that age range are hip, spend money, influence trends, follow trends, use social media, willing to try new things. Now that I am in this more "advanced" age bracket, the marketing directed towards me and my fellow members probably leans toward health care, keeping young and taking supplements or something like that, partaking in more mature activities such as bridge and learning how to use that dang internet, all boring things. I didn't realize that checking a new box brings me a whole new identity. I guess I better stop watching reality shows and start watching BBC1. And maybe start taking a calcium supplement. Since you know, I now have to watch out for brittle bones. (But going back to reality shows for a minute - have you seen Geordie Shore Magaluf Madness? Oh my, I felt so dirty after watching that. It. Was. Awful. But I am SO recording it next week while we're gone.)

OK, so now that I have addressed my birthday, I have more I need to write about. I have been soooo lazy this summer, and have been remiss in writing about what I have been up to. So let's see, I owe you posts on:

Our Helsinki trip, including our day trip to Estonia

Our Copenhagen trip (yeah, summer of Scandinavia)

Our Provence trip

Our upcoming Asia trip/around the world adventure/eating bonanza in San Francisco

Maybe something on what Riley has been up to. Poor doggie. She has been spending a LOT of time with her adopted mom, and there is a LOT more to come.

So I guess that's it for now. It's nice to be back after a temporary absence. Even if I am a year older.